Synectics. The art of connecting the previously unconnected to find the new...
Norwegian band + French motion graphics company + British target audience + Infographics = Brilliance.
A satisfying meal of a video. Layers and layers of it.
Why does it work? Listen to the rhythm...the timbre. The psychoacoustics as they're called. Feel the structure, the pace - reducing the song to its mechanical pulses. Then add to it visuals made of automated schematics. But just as the vocal has a sweetness above the synth line below, so too the graphics have a human charm - in their heroine.
Masterly.
I recall seeing it when it first appeared and I'm glad I've found it once more...
