Thursday, 3 December 2009

G&B's - Progress or Compromise?

Talking to a retailer friend in the Vikki Shop about Green & Black's chocolate ...

Now we consume a bit of G&Bs at Different River and we're generally big fans of their quality product.

But since our friends, Cadbury bought in, it seems some things have changed. Just subtle things, but you could describe them as compromises. For example, the Cherry flavour: Did you ever try that when it was positioned as a superior flavour in the family? It was a bigger block and had gold on the packaging and it used to be around £2.89, but it was to die for - the outstanding flavour. It's been reincarnated, but it's now more run of the mill and priced accordingly at around £1.99.

So they are now more reasonably priced. But I'm told that they're no longer vegan, as they contain milk solids. Is that the price you have to pay for the big boys having a hand in it? Is it a good thing to have the range ever extending and all priced sensibly - or is it just taking away some of its quality and class?